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About Us

Crafted our technology to
speak the language of insurance

Friendly is a robotic cognition company with workflow automation solutions tailored specifically for Insurance and Financial Services.

Our business

Friendly’s powerful automation platform digitizes any document from any source, auto-adjudicates claims, and enables new business STP – it’s a full-service, end-to-end solution. It’s fast and secure. And, it works in support of your people – they’re called upon when needed to review a case or approve a payment, but by freeing them of repetitive tasks and piles of paper, they’re now empowered to focus on the things that really matter to your business

Experienced Leadership

We’re a young company, with experience beyond our years…Our leaders were working in Machine Learning even before it was called Machine Learning – seriously.
We’ve gathered some of the most talented people from across the worlds of robotics technology and insurance for the singular purpose of helping you and your organization work well.

Our Leadership Team


A proven leader with over 15 years of multi-industry experience in machine learning and artificial intelligence, data analytics, program management, supplier & vendor management, software architecture and management consulting

Natasha Alexeeva


25 years of experience in artificial intelligence and software engineering.

Innovator and entrepreneur who excelled in teaching dance and exploring the South Pole

Charles Rentmeeters


Many years of experience in reinsurance and business strategy.

Former CEO of PartnerRE and Scor Global Life RE

Mike Pado


As an experienced insurance professional with a broad background spanning both Primary life insurance and reinsurance, Mike joins the Friendly team having engaged with the life insurance industry in a variety of different roles and levels of responsibility.

Mike Choate, FSA

Strategic Insight

Friendly’s advanced AI and deep learning algorithms allow for more than just fast and accurate automated workflows, we also help our clients learn a thing or two about their business by gaining strategic insights from their most valuable commodity-data

Fraud Analysis

It’s well known that insurance fraud is a massive problem – abuse, waste, and error cost the industry tens of billions annually. And frustratingly, trying to fight back is labor-intensive and expensive. Friendly can help: we act fast to address this important concern, scanning every inch of case data and cross-referencing against multiple databases to immediately identify discrepancies and repeat offenders, recognize complex deception patterns, and flag suspicious activity for live review.

Competitive Benchmarking

Organizations seek to maximize their competitive advantage whenever possible, Friendly is providing new ways for leaders to understand where potentially hidden advantages may be found. For example: our new business automation service enables our partners to assess their quoting strength against their competition in near real time through DEC page analysis. Our ability to shine a light on historically dark data is a potential game-changer for companies trying to separate themselves from the pack.

Predictive Analytics

Another potential application of Friendly’s technology with major implications is in the realm of data analytics for probability and projection. For example: through extraction of medical documents during an initial claim submission and analyzing specific patterns of behavior or symptomology, we can help our carrier partners predict with a high degree of accuracy which short-term claims are likely to transition to long-term cases; this in turn can lead to higher confidence for financial planning and risk management.

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