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About Us

We built our technology to
speak the language of insurance

Friendly is an AI solutions company with automation products designed for Insurance and Financial Services.

Our business

Friendly’s AI-powered platform digitizes any document from any source, provides targeted summary reports, auto-adjudicates claims, and enables new business STP – it’s a full-service, end-to-end solution. It’s fast and secure. And, it works in support of your people – they’re called upon when needed to review a case or approve a payment, but by freeing them of repetitive tasks and piles of paper, they’re now empowered to focus on the things that really matter to your business.

Experienced Leadership

We’re a young company, with experience beyond our years…Our leaders were working in Machine Learning even before it was called Machine Learning – seriously.
We’ve gathered some of the most talented people from across the worlds of robotics technology and insurance for the singular purpose of helping you and your organization work well.

Our Leadership Team


A proven leader with over 15 years of multi-industry experience in machine learning and artificial intelligence, data analytics, program management, supplier & vendor management, and software architecture. And a pretty good cook, too.

Natasha Alexeeva


25 years of experience in artificial intelligence and software engineering. An
Innovator and entrepreneur who excells in dance and has explored the South Pole

Charles Rentmeeters


Many years of experience in reinsurance and business strategy. Former CEO of PartnerRE and Scor Global Life RE

Mike Pado


An experienced insurance professional with a broad background spanning both primary life insurance and reinsurance

Mike Choate, FSA

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