4/3/25, 2:45 PM
“Ask any of Friendly’s customers what they want most and you are likely to hear, ‘More hours in the day,’” said Goldenberg. “We can’t add hours to the day, of course, but Friendly can help customers get things done faster and more efficiently so there is more time for tasks where a higher level of touch is necessary. The combination of Friendly’s value proposition for life insurance companies and my strength in relationship building and customer experience will position the company nicely for the explosive growth of AI in insurance.”
As CRO, Goldenberg will expand Friendly’s brand awareness and industry use cases while running a lean profit and loss (P&L) based on efficient operations, business development, and client management. As an author, educator, and executive, he has built a reputation as a consensus builder who develops strong relationships and partnerships. Over the last 30 years, Goldenberg has successfully run eight companies and become a go-to thought leader and resource for the tight-knit life insurance community.
Friendly’s AI solutions for life insurance employ deep learning principles to improve underwriting, make it easier to identify nuances in contracts and reinsurance treaties, and align disparate parts of the claims process for faster resolution. Friendly’s intuitive solutions increase productivity, accuracy, and profitability for the company’s customers.
“AI is going to turn the entire insurance industry on its head in the next five years as more use cases come to light across all lines of business,” said Natasha Alexeeva, CEO of Friendly. “Paul’s relationship and knowledge-driven approach to creating traction and revenue will be critical to Friendly’s success going forward.”
Media Contact