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Turning Complexity into Clarity with Insurance Technology

May 30, 2025

Professional headshot of Natasha Alexeeva, Founder & CEO of Friendly.

Natasha Alexeeva

Founder & CEO

Complex integration wireframe connecting into a web

On We Are InsurTech Women, Friendly founder Natasha Alexeeva discusses the real-world challenges of building AI for life insurance and reinsurance. From structuring messy medical data to handling bias in fundraising, she shares how Friendly approaches innovation in one of the most complex, highly regulated industries on earth. An honest, insightful look at tech leadership in insurtech.


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